Custom bridal & eveningwear

Your dream wedding dress, wherever you are

Begin your wedding dress at home with curated fabric and lace, guided measurements, and a personal virtual design consult with Samantha.

AS SEEN ONVogue
COLLAB WITHLanvin
GRADUATE OFSCAD

A wedding dress made for you

Start with your wedding, your vision, and your personal style. Samantha turns what matters to you into a one-of-one bridal gown.

A bridal atelier experience at home

Compare curated fabrics and lace in person, follow a clear self-measurement guide, and meet Samantha virtually from wherever you live.

Italian atelier craftsmanship

Each design begins with you and Samantha, and is then developed with careful construction through our atelier in Italy.

Samantha Covey smiling between dress forms in front of an atelier window.
Samantha Covey threading a needle beside a Juki sewing machine.
The Samantha Covey garment label sewn into a finished dress.

The Samantha Covey story

Meet the designer

Hi, I'm Samantha. I believe creating your dream wedding dress should feel personal, collaborative, and possible no matter where you live. From your first ideas through the final details, I'll guide you through every decision.

Samantha Covey signatureMy story

The process

Let's design your dream dress

Step 1

Tell us about your dress

Share your date, inspiration, personal style, and the materials you are drawn to in a short, thoughtful design intake.

Step 2

Explore your Swatch Box at home

We'll send a curated fabric and lace edit with a self-measurement guide so you can feel every option and prepare with confidence.

Step 3

Design together, virtually

Meet Samantha for a personal virtual design consult, then refine the chosen design as our Italian atelier brings it to life.

Common questions

Questions people ask me

A quick look at the questions clients ask most often about custom wedding dresses, the Swatch Box, and working with Samantha Covey from anywhere.

View all FAQs
How do I begin?

Begin with the short online design intake. You can share your date and inspiration, personalize your recommended Swatch Box, and order it before meeting Samantha virtually.

Can I work with Samantha if I live outside Philadelphia?

Yes. The process is designed for remote clients. We ship your personalized Swatch Box to a U.S. address and meet for a virtual design consult, so you can begin a custom gown without traveling to Philadelphia.

Do you offer virtual design consults?

Yes. Virtual design consults are now the heart of the Samantha Covey process. Your Swatch Box lets you feel fabrics and lace, take guided measurements, and arrive at the consult ready to make thoughtful decisions.

What happens after I submit the appointment request?

Samantha reviews your project, inspiration, and material choices. After your Swatch Box payment is complete, we curate and ship your swatches, then help you prepare for a personal virtual design consult.

Do I need to know exactly what I want before reaching out?

No. I typically see two types of brides: those who know what they want and those who need help discovering their style. Don't worry if you don't have everything figured out! The first appointment will be extremely helpful for you, as it allows us to discover your vision together and determine the best path forward.